Public Sector Learning: Writing for Digital Media masterclass
Writing for Digital Media
Michelle Gallen, e-learning consultant
In this masterclass you’ll discover all about the following:
• how the Internet was invented…and what’s cool about it
• how to design web content that doesn’t give your users a bad headache or web rage
• how to write dazzling web content
• how to use web 2.0 tools to talk AND listen (and do other great stuff)
Many traditional organisations reflect a web 1.0 internet. They produce content, publish it for their consumers, and don’t want or expect much interaction.
Web 2.0 tools and platforms have created ways in which people can ‘talk back’ and publish their own content. These include:
• Blogs
• Wikis
• Twitter
• video-sharing sites (like youtube.com)
• social networks (like bebo or Facebook)
Michelle will take a look at how your council can use these tools to talk AND listen.
