Feel the connection

One of my pet hates (and I have a great many) is reporters standing outside of buildings. 

 

Let me clarify.  You are watching the news and the newsreader announces that we can now go live to a reporter at the scene. This is quite often a person with a microphone standing outside a closed, darkened building.

 

You may have caught the recent news story of the Beckham’s belongings being sold on E-Bay and, if you did, you no doubt saw reporters standing outside ‘Beckingham Palace’ late in the evening.  Not only was it dark but the celebrity couple were in a different country.  What was the point?

 

The best I ever came across was a couple of years ago when Leeds United were having financial difficulties and I was listening to the late evening news on my car radio.  They had a reporter outside the ground who was only able to tell us that it was snowing.  Why do they do this?   What value does it add?   Remember this was on the radio - I couldn’t even see where the reporter was standing!

 

What exactly do the broadcasters think is going to happen?  When they have a chap outside number 10 late at night do they think that the PM might just bob his head out of the door and offer up a exclusive?  Let’s face it – it’s never going to happen.

 

Surely this carry-on defies all logic?   It goes against the green agenda, wastes the licence fee and is the complete opposite of e-learning (I bet you didn’t expect me to twist back to that subject). 

 

With e-learning the people can stay put and the essential information comes to them where they are and when they want it.  Efficient, thrifty and relevant.  That’s more like it.

 

Chris

Tags: Beckingham Palace, E-learning, Ebay, efficient, Number 10, radio, relevant, reporters, thrifty